Join us as SCORE presenter Lynne Williams, gives an insightful presentation on strategic research based approaches to LinkedIn. Lynne is Director of the Philadelphia Area Great Careers Group, which provides support and resources for those in career transition and those interested in career management. Lynne is also the owner of Around the Clock Executive Helper. 

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You'll get insights into the role of cognitive neuroscience and how the  evolution of the "digital brain" is central to what and how people skim online content. You'll discover tips, ticks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.

Did you know . . . 

LinkedIn has over 450 million users worldwide and welcomes a new member every two seconds?

The best time for thought leadership postings on LinkedIn to create engagement is Tuesdays between 10-11 a.m.  and the best times for shares is 10 a.m., 1 p.m., 2 pm?

94% of recruiters are using LinkedIn to find job candidates and they spend an average of 6 seconds looking at either a resume or a LinkedIn profile?

With statistics like these, how can you define your value proposition, optimize your LinkedIn profile, and leverage your competitive edge for career transition, career managment, or as an entrepreneur?